Annual Research Report
State of
Venture Client
The definitive research on Venture Clienting — how large corporations work with startups to drive innovation and adoption at speed.
300+
Companies surveyed
3×
Faster time-to-purchase vs. traditional pilots
68%
Pilot-to-purchase adoption rate at VCUs
2024
Latest edition published
About the Research
The State of Venture Client report is the only longitudinal study dedicated to Venture Clienting — the model pioneered by Gregor Gimmy that enables corporations to become paying customers of startups before making equity investments.
Conducted in partnership with ETH Zürich, INSEAD, University of Passau, and WHU, the research tracks adoption, performance benchmarks, and best practices across industries and geographies.
Learn about the methodology →Contribute to 2025
Whether you run a Venture Client Unit or are a startup that has engaged with one, your experience shapes the research. Participation takes 10–15 minutes.
Take the surveyResearch Partners